Who We Are
WE ARE NOT “DIRECT MARKETERS”
Yet we believe that to “control it” you have to measure it, which is exactly what we’ll do – lower your cost per lead and improve your conversion rates!
WE ARE NOT AN ADVERTISING AGENCY
However we know that Perception is Reality and that First impressions affect subsequent judgements of perceived credibility, usability, and ultimately influence your customers’ purchasing decisions. Your communication, wherever it is, needs to tell visitors what it is that makes you special and why they should buy from you and not your competitors.
WE ARE NOT A PR FIRM OR A WORD OF MOUTH OR A VIRAL SPECIALIST AGENCY
But we know a thing or two about creating a genuine story of interest and generating buzz. Most importantly we’ll focus on generating referrals for your business.
WE ARE NOT BLOGGERS OR SOCIAL MEDIA SPECIALISTS
But we’ll help you develop meaningful online conversations and interactions with your target audience.
WE ARE NOT WEB DESIGNERS
But we know that you need to make a great first impression, as opinions formed in just 50 milliseconds are very similar to those formed after much longer periods of viewing the same website or any other communication. If your visitors believe your website looks good, then this positive quality will spread to other areas, such as the website’s content and the overall impression about your company. Because people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
WE ARE NOT E-COMMERCE EXPERTS
Although we understand that your website is your face to the world, a showroom open every hour of everyday which needs to be generating sales leads.
WE ARE NOT CRM OR LOYALTY CONSULTANTS
Yet we know the importance of collecting information about your customers and tracking your results. We believe that your website is critical in forming part of your overall Customer Service and Relationship Management solution and providing your customers with a vehicle for feedback and customizing their experience every time they come to visit you.
WE ARE NOT MOVIE DIRECTORS OR PRODUCERS
But we can make you (your products, services, demonstrations, etc) look like a professional on camera and have your Video online in 24 hours for less than what a Hollywood celebrity spends on lunch.
WE ARE NOT SALES COACHES
Nonetheless we understand the psychology of sales and we can fill your pipeline faster and decrease your cost of sales sooner.
WE ARE NONE OF THE ABOVE, WE ARE ALL OF THE ABOVE…
We are business people, strategists, technology experts and creative communicators – writers and designers from many different industries, without the fixed costs, jargon and protracted timelines and we are here to serve you – our customer.