2017 | October |

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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…


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DIY Marketing – Biggest small business mistake

DIY Marketing and Hiring Marketers to work In-house is one of the biggest mistakes being made by many Australian small businesses. Marketing, like most business disciplines is changing rapidly due to advancements in technology, media fragmentation, and the resulting change in consumer wants and behavior. Increasingly, there are more marketing specialists than ever before and…