If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…
LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn you can: Take control and promote your personal and…
Marketing consultants like to observe company brand positioning and how it changes over time. We like to compare the efforts of those companies with explicitly stated brand positioning against those that imply their brand positioning and do not use a positioning statement. As a business owner or marketing manager it pays for you to watch…
DIY Marketing and Hiring Marketers to work In-house is one of the biggest mistakes being made by many Australian small businesses. Marketing, like most business disciplines is changing rapidly due to advancements in technology, media fragmentation, and the resulting change in consumer wants and behavior. Increasingly, there are more marketing specialists than ever before and…
Are you looking for a marketing consultant who can assist your business growth or help you overcome a challenging situation? Judging by the number of SME clients who we have worked with who have previously been let down by their chosen marketing partner, it is easy to see why so many business owners are concerned…
For years there has been a disconnect between the marketing function and the rest of the organization, especially when it comes to management understanding what in-house marketing professionals actually ‘do’. This chasm has been widened by clever marketers looking busy, wowing senior executive teams with pretty power-point presentations and using terminology that only they understand…
