I was watching TV last night, a rare occurrence that I’m sure reflects the media diversification trends and the decreasing importance of the traditional TV spot, but I digress from the 2 ads that struck me, one positively stimulating my senses and the other making me mumble “what happened to their marketing strategy”? Good, Better,…
When To Get a Marketing Consultant or hire a Marketing Professional So You Can Focus On Your Business With an uncertain future, are you left wondering whether your business is confidently operating with skilled marketing consultants or professional/s in the right roles working for or inside your business? “Nobody can really guarantee the future. The…
Small to medium enterprises today are faced with the quandary of meeting the strategic and practical challenges of marketing their business. This raises questions like – how do we meet our marketing requirements in the most cost effective manner with the most optimal outcome? Do we really need to recruit a marketing professional, or can…
Maybe I have been experiencing self-delusion all these years but during this rainy weekend whilst catching up on all the TV programs I have missed, my bubble of idealism was painfully punctured, not just in relation to myself as a marketing consultant or in relation to consultants in other business disciplines but to people and…
When executed correctly, Content Marketing Strategy is the best form of win-win persuasion. Here are the 4 critical steps to implementation: 1. Make Your Content Marketing Unique and Persuasive To be successful, your customers must understand the benefit to them when they choose you over someone else. Therefore, the most critical element of successful…
The internet, social and mobile revolutions have completely altered the state of play in how we all connect – there is now a seamless flow of instant information. [1] No longer is the impression of your business driven by a singular marketing pitch or ad, your business is constantly exposed to an evolving audience. You…
