15 Reasons to invest into Online Video Marketing as part of your Content Marketing Mix | The Marketing Network
15 Reasons to invest into Online Video Marketing as part of your Content Marketing Mix

See why Online Video Marketing is 5.33X more effective than text for Content Marketing and why you should invest in Online Video Marketing as part of your Content Marketing Mix

[Source: http://socialtimes.com/online-video-motion-infographic_b83608]

 

1.  Animated videos that explain products and services increase conversion rates by 20%. [source: Unbounce]

2.  36% of online consumers trust video ads. [source: Nielsen Wire]

3.  87% of online marketers use video content. [source: Outbrain]

4.  76% of marketers plan to increase their use of YouTube and video marketing, making it the top area marketers will invest in for 2012. [source: Social Media Examiner]

5.  49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%. [source: Aberdeen]

6.  Video ads make up 35% of total online ad spending, up from 27% in 2011. [source: Break Media]

7.  49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets. [source: eMarketer]

8.  Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. [source: Unruly]

9.  75% of executives watch work-related videos on business websites at least once a week and 59% would rather watch videos than read. 65% of those who view videos click through to visit the website of the brand behind the video, while 45% actually contact the company. [source: Forbes]

10.  64% of Website Visitors are more likely to buy a product on an online retail site after watching a video and those who view videos stay on average 2 min longer. [source: comScore]

11.  96% of consumers click links after watching online marketing videos and 90% of consumers make decisions after watching online videos. Amazingly 80% of consumers remember where they watched online videos. [source: Forrester]

12.  Melbourne Real Estate Group Jellis Craig found that listings with video received 4 times more enquiries than those without. [source: http://www.business2.com.au]

13.  An introductory email with video increased Click Through Rates (CTR) to the marketers website by 96%. [source: Implix]

14. When marketers included a video in an email that explained their product or service, CTR increased by 200% to 300%. [source: Forrester]

15.  Video in an introductory email reduced the number of opt-outs by 75% [source: Eloqua]

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