Why is it that some of our society’s brightest minds have no... | The Marketing Network
Brand Positioning to Win Clients
This entry is part 1 of 4 in the seriesBranding Strategy in the Legal Profession

Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the courtroom to the public domain of marketing communication in a battle to win more clients?

Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition! If you want to know the historical reasons why the legal profession is the way it is when it comes to brand positioning in marketing and advertising, then you’ll see an excellent exposé here:

http://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1181207138051 by the (American) National Law Journal.

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Why do Law Firms have a serious misunderstanding of what branding is and how to do it well? >>

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