Marketing Communication - Compression & Comprehension | The Marketing Network
Content Development & Marketing Communication – Compression & Comprehension
This entry is part 2 of 2 in the seriescontent development & marketing communication

When working with content development, solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.

People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industries.

  • Time Deprivation + Technology = Compression
  • Digital TV 500 channels & The Web = Life now is 24 x 7x 365
  • Compressed patience and attention span of customers means that unless you grab their attention instantly they will use their Remote Control or click their Mouse to never be heard from again!

A simple PICTURE is a 1,000 WORDS, but it better tell a story much faster than that or today’s consumer will be gone before you have the chance for the proverbial wink!

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