Marketng Communication - Clarity | The Marketing Network
Content Development & Marketing Communication – Clarity
This entry is part 1 of 2 in the seriescontent development & marketing communication

People today more receptive than ever before to Clear Solutions and Clear Messages. Clarity promises Peace of Mind in today’s chaotic world!

Here is an example by a jewellery chain that produced amazing results:

A simple headline was changed from:

“We guarantee the quality of the diamonds we sell”

to:

“If the Gemological Institute of America doesn’t confirm our diamond’s colour, clarity and carat weight to be at least as good as we promised you, we’ll buy back that diamond for the price you paid, reimburse you for the cost of grading, and pay you an additional five thousand dollars. If other jewelers aren’t willing to match this offer, you’ve got to wonder why.”

for spectacular results!

Does your brand provide a guarantee like this? When looking at your content development, examine your Brand Promise and aim to deliver on it each and every time!

Series Navigation

Content Development & Marketing Communication – Compression & Comprehension >>

Enquire Today!

Contact us today for a no obligation consultation.
First Name:*
Last Name*:
Email*:
Message:
TAGS: