Is engagement another marketing buzzword that has a different meaning for each person and organisation?
With Social Media Marketing taking centre stage, marketers are all focused on increasing engagement through ‘content marketing and conversations’. By the way, about 10 years ago we had the same sort of buzz, except back then the buzz was around ‘loyalty’!
Here are some dictionary meanings of Engagement:
- An appointment or arrangement
- A pledge, an obligation or agreement
But what are marketers really doing about ‘engagement’, most are not getting down on one knee and proposing a lifelong commitment with a diamond ring, not yet anyway!
Maybe it’s easier to define disengagement; like the now infamous whistleblower Edward Snowden disengaging from his employer and country, although some would argue a contrary perspective or the now ex Prime Minister Julia Gillard losing support of the general public and subsequently her party room.
What does engagement mean to your organisation?
- Likes, Follows, Shares, Comments?
Downloads, Requests For Appointments, Demonstrations, etc
Repeat Sales, Positive Feedback, Recommendations?
As always, we love to hear from you, so if you have any questions, don’t hesitate to contact us for a confidential and obligation free discussion about any of your marketing needs.