Just because you are using the highly emotional and fast growing medium of online video, it doesn’t mean that viewers will automatically engage with you. Here are some numbers published by Video Brewery to improve your engagement with viewers.
First 10 seconds are critical.
Research shows that 20% of visitors will click away during these first few moments. Just like Copywriting put your best stuff first; don’t save it for later, as there may not be a later. The opening 10 seconds of a video should be treated like a headline in print. If it doesn’t grab the reader / viewer then you will miss them altogether.
In the first 30 seconds another 30% of visitors will disappear, 45% by 60 seconds and almost 60% by 120 seconds.
Counter intuitively; mobile users have longer attention spans.
Most mobile users are watching online video for between 2 and 5 minutes, the 5 minutes being on an iPad when compared to desktop users.
Most shared videos are 15 seconds or shorter.
These 15-second online videos are shared 37% more often than those between 30 and 60 seconds.
As with all content marketing and in fact any marketing tactics you can only control what you can measure – so video analytics are vital to learn what is working and what isn’t. You can read the original article here.
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