- HOW WILL YOU SAY IT? – Effective Marketing Tools
Effective marketing tools look at whether your marketing communication:
- Dramatizes your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?