HOW WILL YOU SAY IT? - General Principles of Marketing Effectiveness | The Marketing Network
HOW WILL YOU SAY IT? – General Principles of Marketing Effectiveness

Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives:

  • Does your marketing communication grab Attention?
  • Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement?
  • Does your marketing communication reinforce your brand identity?
  • Does the your marketing communication clearly communicate your brands unique promise?
  • Is your marketing communication tone and style true to your brands Essence and Personality?
  • Does your marketing communication have a Positioning Statement that reinforces the brands Promise?
  • Does your marketing communication connect with the reader / viewer on an emotional level? Fear?  Hope? imagination?
  • Is your marketing communication significantly different from that of your competitors? Could another competitor make the same claim? If you inserted a competitors logo would it make no sense or be unbelievable?
  • Does your marketing communication have a good Offer?
  • Does your marketing communication make the reader/viewer believe they will be better off by purchasing your brand?
  • Does your marketing communication have a strong Call To Action?
  • Do you have the process in place to capture (and measure) responses? E.g..: Keyed Ads?

Enquire Today!

Contact us today for a no obligation consultation.
First Name:*
Last Name*:
Email*:
Message:
TAGS: