However much we would like advertising to be a science, because life would be simpler that way, the fact is that it is not. It is a subtle, ever-changing art, defying formulation, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality. | The Marketing Network
Bill Bernbach on Advertising

However much we would like advertising to be a science, because life would be simpler that way, the fact is that it is not. It is a subtle, ever-changing art, defying formulation, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.
Bill Bernbach

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