Importance of PR for Small Businesses (SME's) | The Marketing Network
Importance of PR for Brand Positioning of Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. It’s a window into your brand identity.

PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.

The ultimate cost effective guerrilla marketing tool, PR can give ‘David’ brand positioning advantages over the larger and better-funded Goliath!

Successful and correctly implemented Public Relations campaign can deliver:

  • Greater visibility and exposure than traditional / paid advertising
  • Greater frequency levels than traditional / paid advertising

at a fraction of the cost of traditional advertising.

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