The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.
PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.
The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!
Successful and correctly implemented Public Relations campaign can deliver:
- Greater visibility and exposure than traditional / paid advertising
- Greater frequency levels than traditional / paid advertising
at a fraction of the cost of traditional advertising.