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Guidelines for more effective Online Video Marketing

Just because you are using the highly emotional and fast growing medium of online video, it doesn’t mean that viewers will automatically engage with you. Here are some numbers published by Video Brewery to improve your engagement with viewers. First 10 seconds are critical. Research shows that 20% of visitors will click away during these…


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Sopranos & Sons of Anarchy Lessons for Marketing Consultants

What can professional service providers and consultants learn from crime families when it comes to business to business marketing? – Is it debt collection? – Cash flow? – Flexibility? – Confidentiality? It’s none of the above. It is EXCLUSIVITY. Exclusivity with a marketing referral program like no other! Television shows that delve into the depth…


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15 Reasons to invest into Online Video Marketing as part of your Content Marketing Mix

See why Online Video Marketing is 5.33X more effective than text for Content Marketing and why you should invest in Online Video Marketing as part of your Content Marketing Mix [Source: http://socialtimes.com/online-video-motion-infographic_b83608]   1.  Animated videos that explain products and services increase conversion rates by 20%. [source: Unbounce] 2.  36% of online consumers trust video…


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CONTENT IS KING AND THERE ARE FEW KINGS WHEN IT COMES TO CONTENT MARKETING…

Internet marketing consultants, social media consultants, blog writers and every marketing agency, are all talking about the importance of content marketing in today’s knowledge economy and irreversible shift to inbound marketing. Yet very few companies or their marketing agencies actually have a Content Marketing Strategy! 55% of in-house marketers and 58% of marketing agencies said…