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A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad. Bill Bernbach


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The power of an idea, creatively executed, illustrates effectiveness of branding both for this small ad agency and for their clients. Will this ad agency ever have to look for another client again? I don’t think so! Most professional services firms can and should use creative communication to stand out in their category from the…


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The Power of Rebranding in Action

The power of an idea, creatively executed, illustrates effectiveness of rebranding both for this small ad agency and for their clients. Will this ad agency ever have to look for another client again? I don’t think so! Most professional services firms can and should use creative communication to stand out in their category from the…


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Beware of Marketing Secrets – The Problem with SME Marketing

Since ‘The Secret’ unveiled itself on our newly purchased flat screens and sent punters into bookshops to wish away their credit card balance, bloated from the aforementioned brown goods, it seems that the world of Small Business has been increasingly shrouded in secrets and conspiracies!  Daily I am bombarded by email, direct mail,  print advertisements…


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Beware of Marketing Secrets – The Problem with SME Marketing

Since ‘The Secret’ unveiled itself on our newly purchased flat screens and sent punters into bookshops to wish away their credit card balance, bloated from the aforementioned brown goods, it seems that the world of Small Business has been increasingly shrouded in secrets and conspiracies!  Daily I am bombarded by email, direct mail,  print advertisements…