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I’ve discovered that there are three reasons why business leaders don’t initiate a growth strategy: Self Delusion – It’s just a temporary downturn. My business is doing ok. Procrastination – I’m going to get to that growth strategy next month because this month is really busy. Reality – To tell the truth, I don’t know…


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Interview with Business Essentials covering questions about branding

Getting Your Brand Out There – Business Essentials Interview Interview with Business Essentials covering questions about branding: Why Branding is the most misunderstood concept in business? Why Branding is critical to Small and Medium Enterprise (SME) success? Does Branding add to the Bottom Line? Difference between internal and external branding. The importance of developing your…


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Robert Bloom on Marketing Strategy

I’ve discovered that there are three reasons why business leaders don’t initiate a growth strategy: Self Delusion – It’s just a temporary downturn. My business is doing ok. Procrastination – I’m going to get to that growth strategy next month because this month is really busy. Reality – To tell the truth, I don’t know…


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In order to be irreplaceable one must always be different Coco Chanel


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Business is about two things and two things only; marketing and innovation Peter Drucker


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Once Upon A Time…

Once upon a time, in a land not so far away, services firms wanted more customers. Without time or skills they wasted money on websites, collateral, and marketing in general, actually repelling prospects and making sales people’s jobs harder. Like sand in an hourglass, opportunities passed. One day they found the lost wisdom of Peter…