The trouble with research is that it tells you what people were thinking yesterday, not tomorrow. It’s like driving a car using a rear view mirror | The Marketing Network
Quote on Research
This entry is part 2 of 4 in the seriesQuotes on Research

…the trouble with research is that it tells you what people were thinking yesterday, not tomorrow. It’s like driving a car using a rear view mirror
 attributed to both Bernard Loomis, an American toy developer and marketer who introduced to some of the world’s most notable brands including Barbie as well as Anita Roddick, founder of the Body Shop.

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