Search Engine Optimisation: A Basic Step by Step Starting Guide | The Marketing Network
Search Engine Optimisation: A Basic Step by Step Starting Guide
This entry is part 1 of 4 in the seriesSEO and Site Rankings

It wasn’t long ago that having a website was considered ‘enough’ for a successful business. Now, not only do you need a website, but you also need relevant content to connect with potential clients.

This is where Search Engine Optimisation becomes a powerful marketing tool for your business. By creating relevant content containing keywords that your customers would search for, we’re able to get your website to the top of the list, increase clicks, and help you enhance your overall “web presence”.

The basic five steps for Search Engine Optimisation are:

  1. Stating the Objectives
  2. In-Depth Competitor Analysis
  3. Google Adwords/Analytics Search
  4. Metatags Collation
  5. Ongoing Reporting

Step 1: Stating the Objectives
The first step is to find out what your website wants to do – how you want it to be viewed by the marketplace, what you want people to search for, and how you want them to act at the end of their online journey. This is a fundamental step in determining which keywords will be placed in the website and the direction that the content will take.

Step 2: In-depth Competitor Analysis
Part of any fundamental marketing plan is to look at other successful brands to see what works for them. We scour the marketplace looking for the best keywords currently in use, as well as other keywords that will give you a step up over the rest.

Step 3: Google Adwords/Analytics Search
We utilise a suite of cutting-edge tools to find the best words for your website. Using a combination of Google Adwords and Google Analytics we find the most popular keywords that users are using to search for the products or services associated with your business. We then tabulate the top 10 to 20 of these that we consider to be the most beneficial for your website.

Step 4: Metatags Collation
Every Google search produces results that show a brief synopsis of the contents of a website. Metatags are written to help users find what they are looking for faster, with as much relevancy as possible. The keywords we collect from analysis and development are used directly in the metatags to encourage people to click through and search your site. Not as relevant to SEO directly as it used to be.

Step 5: Ongoing Reporting
In the end, nobody knows Google’s secrets. Optimisation, as much as it can be done properly, is constantly changing and therefore your site needs to be updated at very least every quarter. We’re able to produce ongoing reports showing which keywords are still working, which are no longer relevant are, and how you should consider changing these.

Find Out More
We’re experts at understanding how to optimise websites so that people can find the information they need. To find out more about how Search Engine Optimisation can help your business, call The Marketing Network on +61 3 9018 7224 or email us directly.

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