If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference.
The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if you have a great offer. Whilst email is a cost effective was of keeping in touch with people who know and love you, but is often dismissed as spam when it arrives in the email inbox of a prospect.
If you have a decent budget, then hedge your bets and do both! But, if you don’t then you have to know the facts before you make your decision
At The Marketing Network, a marketing agency and advertising agency, all in one, we understand that you can’t have it all, on a small budget. So we suggest that to really get your brand noticed, consider the old fashioned way – snail/direct mail. The rationale is quite simple.
• Firstly, you are putting your brand in the hands of your target market.
• Secondly, it engages all the senses, plus addressed mail has an emotional component (i.e. it’s addressed to me, I feel special).
• And lastly, the letterbox is the least cluttered promotional channel. The inbox is full and the letterbox is quite empty!
On a small budget, it makes sense to look for a channel that is less cluttered, allows for a high degree of creativity and has a far higher chance of getting noticed. A direct mail that ends up in the bin was read first!