I am sure that you can put your hand on your heart and say that your new product or service is different and unique.
You have a point of difference that would convert a prospective customer in seconds. But how?
Here’s a checklist to ensure that you convert your prospective customers with the proper positioning strategy:
1. Look reputable:
- Have you got a logo that looks substantial?
- Do you have a tagline/slogan/positioning statement under your logo that communicates your point of difference?
- Does your website wow your customer?
- Is the content on your website relevant and proof read?
- Is all your marketing material consistent and themed?
- Do you have an office address and customer service number?
2. Build confidence:
- Do you offer guarantees and or warranties?
- Do you have testimonials from existing customers?
- Can you use the logos of existing customers to create instant credibility?
3. Get noticed:
- Do you have and regularly update a blog, to exhibit thought leadership and improve your SEO?
- Do you update your customers through email and LinkedIn/twitter/facebook?
- Do you have listings and or advertisements in business directories?
- How is your Google ranking?
- Do you do sponsored(Pay Per Click)advertising on Google?
- Do you regularly communicate through email and direct mail with your customers and new leads?
- Is your point of difference obvious and consistent in all your forms of communication?
To find out how we help our clients to play with the big boys, contact us now. We are a marketing agency and advertising agency, all in one and our website is full of information on brand identity and styling, content development and campaign development. By working on looking reputable, building confidence and getting noticed through the right positioning strategy, you’ll look just like a big player in your market, on a small budget. Remember ‘Perception is Reality’! We’ll help you to launch your brand successfully and maximise the return on your marketing investment.