There is always an opportunity to use the power of emotion to “cut through” the clutter, especially in categories where the emotional approach is rarely used.
There is always an opportunity to use the power of emotion to “cut through” the clutter, especially in categories where the emotional approach is rarely used.
Gene has over 15 years of experience in marketing communications and has worked on some of Australia’s biggest brands, including Bunnings, Coles Myer Group, Fosters Group, Tattersalls, Nissan, Mars, Swisse Multivitamins and Tetley Tea.
