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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…


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Marketing Consultants…they like to Watch.

Marketing consultants like to observe company brand positioning and how it changes over time. We like to compare the efforts of those companies with explicitly stated brand positioning against those that imply their brand positioning and do not use a positioning statement. As a business owner or marketing manager it pays for you to watch…