Maybe I have been experiencing self-delusion all these years but during this rainy weekend whilst catching up on all the TV programs I have missed, my bubble of idealism was painfully punctured, not just in relation to myself as a marketing consultant or in relation to consultants in other business disciplines but to people and…
When executed correctly, Content Marketing Strategy is the best form of win-win persuasion. Here are the 4 critical steps to implementation: 1. Make Your Content Marketing Unique and Persuasive To be successful, your customers must understand the benefit to them when they choose you over someone else. Therefore, the most critical element of successful…
The internet, social and mobile revolutions have completely altered the state of play in how we all connect – there is now a seamless flow of instant information. [1] No longer is the impression of your business driven by a singular marketing pitch or ad, your business is constantly exposed to an evolving audience. You…
