Blog | The Marketing Network | Page 2

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DIY Marketing – Biggest small business mistake

DIY Marketing and Hiring Marketers to work In-house is one of the biggest mistakes being made by many Australian small businesses. Marketing, like most business disciplines is changing rapidly due to advancements in technology, media fragmentation, and the resulting change in consumer wants and behavior. Increasingly, there are more marketing specialists than ever before and…


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Are Your In-House Marketing Professionals Working Hard And Smart Enough?

For years there has been a disconnect between the marketing function and the rest of the organization, especially when it comes to management understanding what in-house marketing professionals actually ‘do’. This chasm has been widened by clever marketers looking busy, wowing senior executive teams with pretty power-point presentations and using terminology that only they understand…