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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…


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9 Ways of Overcoming getting LinkedOut when using LinkedIn

From a Marketing Consultant’s Perspective… Yesterday I read possibly the best and worst article about LinkedIn. Here is the article that made me so happy and then half way through as frustrated as I ever get. So in today’s world where Content Marketing is king, and Inbound Marketing rules, what’s one to do but take…