Brand Identity & Style Guide | The Marketing Network
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The graphic designer’s job is to translate brand strategies and messages into visually appealing communication that connects with the intended target audience.

Their creative efforts can make or break the communication. The best product, strategy, idea or copy can be ruined by bad design.

Visual Creative Theme (only)

$1,650+GST*

Benefits

Visual Interpretation of the Creative Theme.

Generally applicable when developing new brand direction or campaign.

Key Deliverables

  1. How the brand communicates across media and how it does not communicate:
    • Brand Image Selection Concepts
    • Graphic Element (logo) Application Concepts
    • Web Banner / Ad Concepts
    • Website Concepts
    • Print Ad Concept & Layout Concepts
    • Brochure Concept & Layout Concepts
  2. 2 Author’s Corrections

Brand Identity & Style Guide

$3,190+GST*

Benefits

Develop a professional brand identity. Perception is reality!

Key Deliverables

  1. Adjustment of the logo with the new slogan / positioning statement being placed underneath it.*
  2. Tagline Fonts and Colours
  3. Typefaces
  4. Web v Print
  5. Headline, Sub-headline, Body copy
  6. Colour Palette
  7. 2 Author’s Corrections
  8. Visual Interpretation of the Creative Theme – How the brand communicates across media and how it does not communicate:
  • Brand Image Selection Concepts
  • Graphic Element (logo) Application Concepts
  • Web Banner / Ad Concepts
  • Web Style Guide
  • Print Ad Concept & Layout Concepts
  • Brochure Concept & Layout Concepts

Logo Design

$1,980+GST*

Benefits

Your Logo is one of the first things to be noticed by your prospects and customers and there’s only one chance to make the right first impression.

Key Deliverables

The logo development process consists of the following steps:

  1. Research
  2. 3- 5 Concepts in Black and White
  3. Client feedback & Selection of favorites
  4. Exploration of type faces and concept refinement
  5. Exploration of the color palette
  6. Client Feedback
  7. Final Artwork
  8. 2 Author’s Corrections

Design advice for start-ups
For many small and medium size business owners, a graphic designer is the first port of call when it comes to marketing their business. Is this a good thing?
Read on to learn more…