Effectiveness of Web Video
Video didn’t kill the radio star but it has changed your screen for ever – Web Video Marketing is the future!
Web videos offer a multitude of marketing benefits. If a picture is worth 1,000 words, ‘talking pictures on the web’ are worth a lot more than that – delivering thousands of words and thousands of new prospects from all over the world with better comprehension.
By using video to communicate what is important about your business will help drive business outcomes from your website. A video website will engage your customers and keep them engaged.
Many studies over the years show the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation, while other studies have shown that video speeds up buying decisions by almost double that of print.
Versatility of Web Video
Online Video shows potential customers quickly and easily what you sell and what makes you special. Web video commercials are far cheaper than TV or Radio commercials with much bigger reach than traditional media! They can also be spread virally by your customers and prospects. You can analyse which videos your website visitors watch which will provide you with valuable market research.