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PR

 

Public Relations

from $3,960+GST

Benefits

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!Successful and correctly implemented Public Relations campaign can deliver:

  • Greater visibility and exposure than traditional / paid advertising
  • Greater frequency levels than traditional / paid advertising

at a fraction of the cost of traditional advertising

Key Deliverables

  • Publicity Strategy & Target Media List
  • 1 x media release either written or designed (depending on product)
  • 1 x media release distributed to the appropriate media
  • 1 x monthly face-to-face meeting
  • Media Monitoring
  • Media Feedback
  • 2 x Work In Progress (WIP) Reports fortnightly
  • Media review & ROI graph once campaign is complete