Success in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard.
Social Media is about being social! It is less about promoting and more about educating! It is about Listening and Understanding first and then offering solutions and advice without selling directly. It is about adding value to the community in such a way so as to show your knowledge and expertise and then when the time is right being top of mind of your target audience, so that when they need what you are selling, you will be the first that they consult!
Most importantly social media marketing is about marketing, something that most social media participants simply forget. Marketing principles remain the same. You need to establish a point of difference (your brand) and you need to communicate effectively with an offer that will satisfy the needs of your customers at a suitable price (read value!).
The Marketing Network has a social media marketing team with the experience necessary to assist you in developing your social media marketing strategy and then assisting you with implementing as little or as much of the strategy as you need.
Get social and connect with The Marketing Network to see how we can turn ‘being social’ into a better bottom line for your organisation.
Discover how to use LinkedIn, Blogging and Twitter to gain exposure, engage customers and grow your business here.
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