Our Strategy For You

What are the best strategies to promote my products and services?

A Marketing Strategy provides the objectives for your Marketing Plan. The Marketing Strategy is shaped by the company’s overall business goals and provides SMART objectives:

• Specific
• Measurable
• Achievable
• Realistic
• Timely

Important elements that comprise the final marketing strategy consist of:

• Market Research
• Market Feasibility Studies
• Marketing Audits
• Brand Positioning & Strategy
• Sales Analysis & Forecasting

The resulting marketing strategy is usually expressed in the form of a Marketing Plan and a Communication Plan.

A marketing strategy should not be revised until the company’s objectives have been achieved or the competitive situation has changed significantly enough to warrant a change. Many problems in small and large businesses arise from marketing strategy being changed before it is necessary. The Marketing Strategy wrongly changes for the following reasons:

• Whim of the owner or Managing/Marketing Director – they get bored with it.
• A new Marketing Director or Manager – a new Marketing Consultant or Advertising Agency often changes the strategy to show who’s boss, regardless of whether the strategy is right or not.
• The seeming lack of results generated by the marketing strategy causes them to panic and change before understanding what is working and what isn’t.