Brand Strategy | The Marketing Network
Bad design is very expensive, good design is incredibly cheap

Brand Strategy

The Brand Strategy Workshop enables us to capture key information about your organisation and assists in developing a thorough marketing strategy. Brand Strategy Workshop and the resulting recommendation serve as the basis of all future marketing communications.

Brand Strategy Workshop



  1. Understand the Customer: Discover who your ideal customer is, what they want how they act, why they buy from you or the competition.
  2. Develop the Optimal Product / Service: Design an irresistible Offer (Price, Convenience and Uniqueness) for your customers and the most cost effective way of delivering it.
  3. Develop you Brand Strategy: Maximize the Positive Perceptions your prospects have about your product or service through effective (creative) communication of your Brand Positioning and Personality.

Key Deliverables

  1. ½ Day Workshop including Brainstorming & Research
  2. Recommendation Document on all aspects of the Brand, including:
    • Positioning Statement (Slogan)
    (Visual) Creative Theme Direction
    – How the brand communicates across media and how it does not communicate:

    • Brand Image Selection Concepts
    • Graphic Element (logo) Application Concepts
    • Web Banner / Ad Concepts
    • Web Style Guide Concepts
    • Print Ad Concept & Layout Concepts
    • Brochure Concept & Layout Concepts

    • 2 x Draft Web Banner Concepts

  3. 2 Hour Presentation Meeting
  4. A 6 week timeframe applies from sign off to delivery of brand strategy. Additional hourly rates apply beyond the 6 weeks.
  5. 1 Author’s Correction