Knowing where your customers come from is important for all sorts of reasons, not the least of which is to estimate the cannibalisation impact of opening another store near an existing outlet.
While many retailers with EPOS (Electronic Point of Sale) trap information including customer names and addresses, cash and small ticket businesses have no such benefit. The solution is to undertake a data gathering exercise at a store to accurately determine where customers are coming from and going to.
The Marketing Network has devised a unique questionnaire that can quickly trap all sorts of information about a customer, including
- Where the customers have come from
- Where the customers are going
- Why they visited
- How frequently they visit
- Whether they would have visited an alternative site on the day had it existed
Customer Addresses are then geo-coded (electronically placed) onto a map and a trade area boundary defined.
The Marketing Network has an Australia wide field force that can undertake such studies at a moments notice.
Marketing Research Products
- Sales Prediction Modeling
- Territory Planning
- Data Packs
- Site Potential Reports
- Customer Origins Surveys
- Target Market Indexing