The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!
Successful and correctly implemented Public Relations campaign can deliver:
Greater visibility and exposure than traditional / paid advertising.
Greater frequency levels than traditional / paid advertising at a fraction of the cost of traditional advertising.
Publicity Strategy & Target Media List
1 x media release either written or designed (depending on product)
1 x media release distributed to the appropriate media
1 x monthly face-to-face meeting
2 x Work In Progress (WIP) Reports fortnightly
Media review & ROI graph once campaign is complete