NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of the controversial title of the article and the publicity it has received…
This entry is part 1 of 1 in the seriesWhat is a brand and the AIDA model of advertising according to Dale Carnegie ‘What is a brand’ is still the most misunderstood and misused concept in the small business arena. In previous blogs I have at length discussed the fact that it is not a…
A recipe for depressing consumers and marketers alike! Here they are laid out on my kitchen counter: The quality of “stuffing” in our letter boxes certainly justifies this paper waste being called Junk Mail! Here’s a sample from just one day, which is typical of type and quality SME (small medium enterprise) Junk Mail versus…
