2020 | January |

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The Assets and Liabilities of Brand Names

When examining examples of good and bad brand names we must use a set of reasonably objective evaluation criteria. As these were discussed in the last post, I will summarise all of them like this: “It’s not what it is, but how you use it – your brand name that is!” This is especially true…


Image Post
The Assets and Liabilities of Brand Names

When examining examples of good and bad brand names we must use a set of reasonably objective evaluation criteria. As these were discussed in the last post, I will summarise all of them like this: “It’s not what it is, but how you use it – your brand name that is!” This is especially true…