2020 | January |

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What is a Brand and Selling the Brand First

Selling the brand first What is a brand? Sounds like a fairly basic question to ask, but you’d be surprised how many people don’t really know the answer. A brand: – Stands for something – Has an emotional connection with it’s customers – Has some need that it fulfils for it’s customer – Is often…


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What is a brand promise 
(USP)?

Why are today’s smart marketers talking about Brand Promise rather than the all too familiar USP – Unique Selling Proposition? The answer is simple. The low barriers to entry in most industries created by the free and almost instant flow of information, resulting in the hyper-competitive nature of today’s marketplace means there are very few…