2020 | July |

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HOW WILL YOU SAY IT? – General Principles of Marketing Effectiveness

Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives: Does your marketing communication grab Attention? Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement? Does your marketing communication reinforce your brand identity?…

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Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message. The ultimate cost effective guerrilla marketing tool, PR…