2020 | January |

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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…

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IS YOUR NAME YOUR BRAND? If so then read this ….

By Sharon Givoni Brand Names are valuable assets, and as a branding lawyer I often get asked to advise if you can register your own name as a trade mark. Trade marks give you ownership over the name and you can stop others from then using it for the same or similar goods or services…