2018 | July |

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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…


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Does your brand have a personality?

Having a brand personality is important because brands are an emotional connection between your products and services and your target audience, and we now know that this emotional connection is critical in attracting and retaining customers. Having a brand with a personality allows marketers to deliver communication that stands out from the “sameness” of their…


Image Post
Does your brand have a brand personality?

Having a brand personality is important because brands are an emotional connection between your products and services and your target audience, and we now know that this emotional connection is critical in attracting and retaining customers. Having a brand with a personality allows marketers to deliver communication that stands out from the “sameness” of their…