2020 | July |

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Here’s an example from the Real Estate category for one of our clients. Using the ‘Pepsi strategy against Coke’, we have used the principal of taking a leading competitor’s strength “Hardest working Real Estate Agent” by Hocking Stuart and developing a positioning statement that capitalizes on their weakness: Everyone knows that it’s not about working…


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Here are 2 industries and examples how the different players have through focus have found their niche and then effectively communicated their brand positioning.


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BRAND POSITIONING STATEMENT

A Brand Positioning Statement, also known as a slogan or a strap line, is the creative interpretation of the Brand Promise or USP which we discussed earlier. Brand (Positioning Statements) should be able to hold their position in the long run and ideally achieve the following 4 criteria: Differentiate the business (Communicate the USP) Provide…