2020 | January |

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HOW WILL YOU SAY IT? – General Principles of Marketing Effectiveness

Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives: Does your marketing communication grab Attention? Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement? Does your marketing communication reinforce your brand identity?…

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Why are today’s smart marketers talking about Brand Promise rather than the all too familiar USP – Unique Selling Proposition? The answer is simple. The low barriers to entry in most industries created by the free and almost instant flow of information, resulting in the hyper-competitive nature of today’s marketplace means there are very few…