2020 | January | Page 2

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Does your brand have a unique story to tell?

Cover via Amazon People love stories from children’s fairy tales to books and movies. A story is more memorable than a straightforward message. A story is easy to re-tell and pass on to other consumers, hence providing your brand with more Word of Mouth Marketing opportunities. A brand story needs to be: Real and authentic…

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Does your brand have a personality?

Having a brand personality is important because brands are an emotional connection between your products and services and your target audience, and we now know that this emotional connection is critical in attracting and retaining customers. Having a brand with a personality allows marketers to deliver communication that stands out from the “sameness” of their…