2020 | January |

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Is Marketing Dead? Marketing Consultant says…

NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of the controversial title of the article and the publicity it has received…


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Judging Australian law firm marketing – Guilty on all counts!

First of all, we should acknowledge that marketing in general, and branding in particular, for any professional service organisation has its own unique challenges. The offering is intangible, so you can’t pick it up and compare it feature for feature with a competing offering. The service also relies on humans to deliver it each and…