2019 | July |

Image Post

Brand Positioning Here is a mix of examples of logos, brand names and positioning statements that we have had the pleasure of working with and/or developing for our clients. Most importantly, note how easy it is to develop creative, campaignable marketing communication for these brands.


Image Post
B2B Brand Building; Selling the Brand First

This entry is part 1 of 1 in the seriesSelling the Brand First

This entry is part 1 of 1 in the seriesSelling the Brand First In B2B, particularly in start up businesses, time and investment is reserved for R&D and production. If this is all that you do, you’re not going to make it. You’ll be another business with a great idea or a great product that…


Image Post
Having a Brand Identity is not enough

Brand recognition alone is useless. Today every plumber has a brand and a slogan on the side of his truck. The world is drowning in brands and slogans Robert Bloom author and ex – Chairman of Publicis Worldwide Although we are not there yet in either the USA or Australia, the sentiment is right –…