2019 | December |

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Introduction: Improve The Return On Your Most Valuable Asset: Marketing Consultants

This entry is part 1 of 5 in the seriesYour Most Valuable Asset

This entry is part 1 of 5 in the seriesYour Most Valuable Asset If we accept the notion by the grandfather of modern management, Peter Drucker, that “Business is about two things and two things only, innovation and marketing” and that people are in fact our greatest assets, then it would make perfect sense to…


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Marketing Services during Boom or Bust

A 2008 PwC survey, “Private Business Barometer IV” paints a depressing yet realistic picture of the Australian small business state of play – about 92% considered cutting their marketing budget. Gregory Will, partner at PwC, rightly points out that these are the very areas that are the source of most small businesses’ competitive advantage. 3…