2020 | July |

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Junk Mail in my Letterbox

A recipe for depressing consumers and marketers alike! Here they are laid out on my kitchen counter: The quality of “stuffing” in our letter boxes certainly justifies this paper waste being called Junk Mail! Here’s a sample from just one day, which is typical of type and quality SME (small medium enterprise) Junk Mail versus…

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Principles of Marketing Communication

Image via Wikipedia Optimal Marketing Communication needs to be Efficient and Effective. Efficiency of Communication is both a science and an art and is a result of the systematic process of tracking, measuring, evaluating and adjusting your communication strategies and tactics. Anyone that tells you categorically that “x will achieve y” is lying to themselves…