Does your marketing communication:
Dramatize your brand’s most important benefit?
Communicate simply? Simplicity is powerful – less is more
Use natural, real life dialogue?
Tell a story, leave a picture in your prospects’ mind?
The creative strategy is the translation of the brand objectives and attributes, into communication that will:
Grab customer Attention,
Arouse their Interest,
Stimulate their Desire and
Prompt them into Action.
Having a strong creative strategy is m…
Here is a mix of examples of logos, brand names and positioning statements that we have had the pleasure of working with and/or developing for our clients.
Most importantly, note how easy it is to develop creative, campaignable market…