2020 | February | Page 7

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Marketing is Communication

Marketing is synonymous with Promotion, because 80% of the marketing effort is spent on Promotion.Promotion is usually the only element of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Environment) that marketers can control and constantly fine tune. Price changes are quick to implement and analyze and rarely change frequently. Changes to actual…


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Marketing Communications, rather than Promotion

Marketing is synonymous with Promotion, because 80% of the marketing effort is spent on Promotion. Promotion is usually the only element of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Environment) that marketers can control and constantly fine tune. Price changes are quick to implement and analyze and rarely change frequently. Changes to…


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The Power of Rebranding in Action

The power of an idea, creatively executed, illustrates effectiveness of rebranding both for this small ad agency and for their clients. Will this ad agency ever have to look for another client again? I don’t think so! Most professional services firms can and should use creative communication to stand out in their category from the…