People today more receptive than ever before to Clear Solutions and Clear Messages. Clarity promises Peace of Mind in today’s chaotic world!
Here is an example by a jewellery chain that produced amazing results:
A simple headline was changed from:
Solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.
People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industr…
All websites can be classified into 4 types:
1. A site that sells product(s) or service(s) by the quality of design and copywriting, which is in turn
2. A lead generation site that attracts potential new clients
3. A customer support or self servic…