2020 | January |

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Engagement – What Does It Mean To You?

Is engagement another marketing buzzword that has a different meaning for each person and organisation? With Social Media Marketing taking centre stage, marketers are all focused on increasing engagement through ‘content marketing and conversations’. By the way, about 10 years ago we had the same sort of buzz, except back then the buzz was around…

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9 Ways of Overcoming getting LinkedOut when using LinkedIn

From a Marketing Consultant’s Perspective… Yesterday I read possibly the best and worst article about LinkedIn. Here is the article that made me so happy and then half way through as frustrated as I ever get. So in today’s world where Content Marketing is king, and Inbound Marketing rules, what’s one to do but take…